By Robert Griswold
When you ask someone what they think when you say the word “Art”, “Video” is usually not one of the first words out of their mouth. Directors and Cinematographers rarely get the recognition other artists do. It’s one thing to be recognized as an entertainer or celebrity but it’s another thing entirely to be recognized as an Artist. Video is a medium not always recognized as a Fine Art by the rest of the Art world. It’s intangible and that is very hard for some people to get over. At least with digital art you can print it and frame it but with video you’re pretty restricted. It’s also often abused by people who make Entertainment- something very different from Art altogether, as most would agree that reality TV is not Art. Sometimes it’s hard to distinguish the two. All this is slowly changing however with video becoming more accessible in the dawn of smart phones and faster wireless networks. It’s easy to show a friend a video any time any where and it is becoming tangible in a way.
UT Fine Arts Alum Jeff Vash is the man behind the very successful XXYYXX ‘About You’ music video which has about 12,000,000 views on youtube right now. Although he is most known for ‘About You’ he has a pretty impressive body of work which he has created with his unique approach to his highly conceptual video pieces. The term Music Video doesn’t really feel appropriate for what he creates- they’re more like video portraits set to music.
Watch as he breaks down his thoughts on using Video as an Artistic vehicle and the difference between making something with intent and making something for Aesthetic value as well as his Artistic process and style (in front of a couple Ben Aqua pieces no less):
To follow Vash for more, check the following: