Melissa Cha “The Darkness of Humanity”

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A while back we discussed using video as an increasingly accessible medium of art, and spoke with Jeff Vash about his approach to the art form. Now Melissa Cha weighs in on the topic and speaks about her approach to using video as a way to express things she can’t always put into words.

Now obviously, there are innumerable approaches to the expression an artform, and it’s hard to narrow them down to two categories (we know, we tried and it made our brains sweat), but for the purpose of this series we’ll discuss two major approaches- reflective vs. visceral. Vash tended to lean very heavily towards the reflective side of art. He advised that “…there is a certain responsibility as an artist to… try and say something with your work” while adding that “Everything should have a purpose for existing rather than just purely for aesthetic value”.

Melissa Cha takes a more moderate stance,  and falls somewhere in the middle of the spectrum, remarking “….I live my life intuitively, so why would it change when I’m making a video”, while asserting “I don’t think when you’re making a film or video it should be that you’re just looking for beautiful shots… you can feel that it’s sort of empty”. Coming up we’ll be discussing these approaches to video art with a contrasting talk with Chicago-based net/video artist Theodore Darst and his very visceral approach to his art.

How bout it? Let’s see:

Melissa Cha “The Darkness of Humanity” from JoinTheStudio on Vimeo.

Of course, we wouldn’t be JTS without starting a conversation though; where do your aesthetic allegiances lie? Let us know in the comments, and while you’re at it, check out Cha’s video for Xander Harris’ Night Fortress (as well as our interview with Xander himself). 

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